FC Genesis
Brand Guide | Event Branding
From Wall Street to Web3
FC Genesis is built on Hyperliquid, a high-frequency trading vault powered by machine learning and institutional-grade risk management. The platform provides a disciplined, automated way for investors to maintain digital-asset exposure without the emotional volatility of manual trading.
I developed the brand identity system to capture the intersection of precision, innovation, and trust — balancing the platform’s technical sophistication with a bold, futuristic visual language.
Design:
Austin Liu
The Logo
A logo Revamp
The original logo, depicting a bird in flight, served as the foundation for my redesign. I refined the mark to improve its proportions, balance, and visual sharpness, ensuring it aligned with the brand’s elevated, institutional tone.
The refined version was quickly approved and became the cornerstone of the new identity system.
Original Logo
Revised Logo
Basic Brand Guide
Wall Street Structured
The client requested a basic brand guide and asked me to explore graphic elements that reflect the brand’s structured and disciplined nature, inspired by the founder’s Wall Street background.
