Digi Frens
Branding | Basic Brand Kit
Let’s Be Friends!
DigiFrens is a new AI-powered companion app designed to provide emotionally intelligent, evolving interactions for users seeking comfort, conversation, and connection.
Blending sci-fi themes with anime aesthetics, DigiFrens offers users a futuristic yet nostalgic experience of making a new digital friend, one that grows with them, remembers them, and supports them.
It serves as a non-judgmental AI friend that listens, learns, remembers, and grows with the user. DigiFrens can provide emotional support, thoughtful conversation, and companionship tailored to each user’s personality and needs.
Creative Director:
Joyce Liu
Illustrator:
Joyce Liu
Design:
Austin Liu
Digi Frens Logo
Your Ai Companion on the Go!
The logo draws inspiration from the AI companion developed by the creator, taking cues from anime characters and comic style aesthetics.
To achieve the best result, both directions were explored, anime and cartoon. The final design embraces a more cartoon like style to create a distinct contrast with the anime inspired character featured in their product.
Light Mode
Dark Mode
Basic Brand Kit
The Brand Guide
A basic brand-guide for the client to use. Since the product is still being built, the client request the branding to be done prior to everything else, thus the one week timeframe.
