The Logo
Removing the middlemen
To empower startups and investors by creating a trusted, decentralized fundraising platform.
Canopy removes middlemen, automates token distribution and ensures a safe, seamless experience for communities to invest and grow together.
The negative space between the trees creates a subtle smile, symbolizing trust, optimism, and a positive user experience.
At the same time, the arch of the treetops naturally forms the shape of a “C”, reinforcing the Canopy brand name in a discreet yet memorable way.
Brand Guide
Transforming startup
A basic brand-guide for the client to use. Since the product is still being built, the client request the branding to be done prior to everything else, thus the one week timeframe.
